The Brand Advisory is more than just a graphic design studio.
The Brand Advisory will work with you to understand your unique design requirements, evaluate options and help determine the best path for you to achieve a successful outcome with your design project. Naomi Jaremczuk, the Creative Advisor, has access to a trusted circle of hand selected professional partners ready to deliver industry expertise as illustrated in the infographic opposite.
GRAPHIC DESIGN is the process of visual communication and problem-solving using one or more of typography, photography and illustration in layout form. As a designer, we create and combine symbols, images and text to form visual representations of ideas and messages to be used in the form of marketing or advertising purposes to promote products and services for businesses in all types of media.
The Brand Advisory connects
MARKETING is the process of teaching consumers why they should choose your product or service over your competitors. Ideally, marketing with a point of difference, consumers can quickly identify why to choose you initially or for repeat business. If you don’t have a point of difference in your business,
we can create one for you.
COPYWRITING is the act of writing text for the purpose of advertising or other forms of marketing. The end product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person, consumer or group to take a particular action. Effective copy writing can persuade a consumer to do exactly what you want them to do.
PHOTOGRAPHY means taking photographs for commercial or marketing use. Ideally, a photograph that is used to help sell, advertise or market a product, service, person or persons. All those photographs that you see in magazines, online publications, billboards, CD covers or posters all fall under the term ‘commercial photography’.
PRINTING refers to methods of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where large or small-run jobs from graphic designers and other digital sources are printed using large-format and/or high-volume digital printers. Today there are a variety of digital printing options that print on just about
SIGNAGE is the design or use of signs and symbols to communicate a message to a specific group or consumer, usually for the purpose of identifying and marketing of a business. There are all types of signage options like vehicle signage, building signage, internal signage that are used for educational, safety and/or directional purposes.
WEBSITE design is the process of collecting information, and aesthetically arranging and implementing this for a commercial business marketing purpose. The main aim is to present the content using electronic web pages, which the end-users can access through the internet with the help of a web browser. Often referred to as a 24/7 online marketing tool.
VIDEOGRAPHERS are responsible for recording live events and small scale video productions. Their role is primarily making a digital video documentation of a certain product that would help increase consumer sales and or specific business promotion. Animation and use of infographics can also be used in conjunction with digital video to help break down the difference between data visualisation, information design, to help the consumer understand.
SOCIAL MEDIA Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter, Facebook and Instagram are online social media sites designed to let people share short messages or “updates” with others for business and/or personal use.