In today's over saturated climate, it doesn't matter what industry you're in, everyone needs to market themselves effectively. It was important to my client that the visual identity of this brand was instantly recognisable in whatever application it was to be used for eg. social media, website, printed flyers, labels, signage and more. Clearly utilising the location and service of a company brand instantly connects with your target audience. Be mindful when creating your business name that it will resonate with your target audience instantly.